OBSERVE DIFFERENTLY - Ray-Ban Xen Bio-Based sunglasses Campaign for New Wave Magazine
Academic Project / Non-Commercial
Multi-Disciplinary Campaign Collaborating within a Work-Based Learning framework, I served as the Art Director for a high-stakes campaign pitch for New Wave Magazine, a London-based independent publication led by Derrick Odafi.
My Role
Over a four-week sprint, I led the visual identity of the project while cross-collaborating on marketing research and driving the visual narrative through cinematography and video editing. The project culminated in a presentation to the magazine's directors and industry professionals, where our work was recognised as one of the top-performing campaigns.
Over a four-week sprint, I led the visual identity of the project while cross-collaborating on marketing research and driving the visual narrative through cinematography and video editing. The project culminated in a presentation to the magazine's directors and industry professionals, where our work was recognised as one of the top-performing campaigns.
